On my external website, I can set the GPS Custom Item field to "1" in my Google Shopping feed, which is how Google Shopping knows to waive the UPC requirement for a listing. I have a trademarked brand that does not have UPCs, and this allows me to use Google Shopping.
If Bonanza added the GPS Custom Item field to the Google Shopping feed, then branded items with no UPCs would automatically be permitted by Google Shopping.
I have been told by Bonanza that the work-around of putting "Custom," "Handmade," or "Unbranded" in the brand name field doesn't always work. It is also not an option for trademarked brands with no UPCs (IP violation to show a different brand name).
So, using the GPS Custom Item field would improve results vs. the current approach, and would allow handmade/hand crafted sellers to brand their creations. The change would help more sellers than just those selling trademarked non-UPC branded items, and broadly increase business building branding potential for all sellers.
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