Trend: Mobile shopping is growing rapidly.
Mobile web adoption is happening 8x faster than web adoption in the 1990s and early 2000s. 40% of shoppers will abandon a transaction if the site is not optimized for mobile. In April of 2015, businesses lost search traffic as a result of not being mobile-friendly. It’s becoming a much more prevalent revenue channel - 50% of e-commerce revenue will come from mobile by next year. As we make updates to our marketplace, how can we best optimize these features for mobile use? Every design change we are making takes mobile into consideration.
Trend: Real-time analytics become the norm.
Rather than analyzing data at the end of the month, companies are looking at how customers react while on the site, improving how you make decisions on the spot. This allows companies to fine-tune their guest experience quickly and avoid losing buyers in the long run. Bonanza is able to take advantage of these real-time analytics to react even faster than before by providing seller tools and stats.
Trend: Flash sales are back, and in a big way.
81% of smartphone purchases are spontaneous. Flash sales optimize this behavior by combining urgency (placing a time limit on the sale) and scarcity (the feeling that items will sell out due to the nature of the sale). People like a good deal, and flash sales are often too good to pass up, even if buyers end up purchasing things they weren’t planning on purchasing in the first place.
Trend: Contextual shopping will replace personalized shopping.
Remembering usernames and site preferences for a personalized experience isn’t enough anymore. Contextual shopping gives buyers relevant content to guide them through the online shopping experience without requiring shoppers to be registered or logged into a site. Brands are now mapping the customer journey and anticipating their needs based on each click. This takes the friction and hassle out of the online shopping experience.
Trend: Loyalty programs are seeing a shift.
Loyalty programs are getting a major upgrade, as coupon emails aren’t cutting it anymore. Loyalty programs are a great opportunity for companies to build a mutually beneficial relationship with their customers. Some ways businesses are implementing next-level loyalty programs are premium products, promotions, price deals, or credit cards that allow shoppers to earn rewards while spending.
Trend: High-quality photos are expected to photos sell products.
As mobile e-commerce continues to scale, having quality images that properly represent your products will eventually translate to higher conversions. But not every online seller has the budget for expensive product shoots. Luckily, there are many photo editing software tools that can take amateur photos and make them look professional. Bonanza provides merchants with the Background Burner, a free tool that automatically removes the background from an image. It requires no user integration, and has a pro subscription for sellers with hundreds or thousands of photos to burn.
Trend: One-stop-shop platforms make e-commerce efficient and effective.
At Bonanza, we recognize that most merchants aren't selling online exclusively on one platform, but are listing their items across the web. That's why we offer tools like our eBay and Amazon importers, as well as a daily inventory sync across platforms. We also know that if you can manage your online presence from one site instead of 5, you will spend less time on busywork and more time optimizing your sales. We also offer a Webstore platform, where sellers can create their own online branded site, complete with custom domain. We have developed our photo editing tool, the Background Burner, for quick and professional-grade background removal. We have a strong advertising platform that pushes items to Google Shopping, Bing Shopping, Google Ads, and our vast affiliate network. And, we've created technology to put shopper data in the hands of the sellers, so they can turn one-time buyers into repeat-shoppers.