So, you've opened a standalone Webstore. Congrats! This page is designed to guide you through managing your Webstore settings to customize your site based on your individual business needs.
Accessing your Webstore settings
To access your Webstore settings, visit your "Selling" dashboard by clicking the link in the upper-left hand corner of any page. On the navigation toolbar to the left side of the page is a tab titled "Webstore." Click that, then select "Basic settings" to review and edit your Webstore settings.
Basic Webstore Settings
Your basic settings page is where you can set up pertinent Webstore information, such as your store name, URL and favicon. You can also view your Webstore subscription details and discontinue your Webstore subscription, close your Webstore immediately, or place your Webstore on vacation.
Let's break those settings down.
Your store name is displayed to buyers at the top of the homepage when they first enter your Webstore. We recommend using a store name that is representative of your business and products. Your store name will also be displayed in the browser tab.
The Tag Line is a catchphrase or slogan that sums up the tone of your business and products. A good Tag Line will grab the buyer's attention so that they remember your brand in a positive way (think: "McDonald's - I'm Lovin' It"). The Tag Line will be displayed under your Store Name at the header of your Webstore. Please note that not all Webstore themes support Tag Lines.
By default, Bonanza will assign a domain name for your Webstore as "sellername.bonanza.com." But we do recommend getting your own domain name, since that can give shoppers more confidence in your brand.
If you don't have a custom domain name yet but would like to purchase one from Bonanza, use the "Purchase domain" option to buy a custom domain of your very own. Domains purchased via Bonanza are free for the first year of your Webstore subscription and $35 per year after that. The domain will automatically point to your Bonanza Webstore. In the event you decide to use the domain elsewhere, you own the domain and can repoint it to another location.
Please note that registry rules state domains purchased via Bonanza cannot be transferred within 60 days of purchase.
If you already have a domain name, we can use it for your Webstore. Click the "Use an existing domain" button and enter your custom domain name. You will need to reconfigure your DNS settings to point the domain at your Bonanza Webstore. You can read more about setting up a custom domain via a third-party provider here.
The favicon is the icon that will be displayed in the web browser address bars, tabs and bookmarks. The recommended size for your favicon is 32 x 32 pixels.
Your store status is displayed on the basic settings page. You can see whether your store is currently Active (accessible by buyers), Discontinued, or Closed. Subscription renewal or expiration dates are displayed here. In this section, you have the option to:
- Discontinue your subscription: Your store will remain open until the end of the current subscription period. After that time, it will automatically close and buyers can no longer access it. You will no longer be charged the Webstore subscription fee once your current subscription expires.
- Close your Webstore: Closing your Webstore immediately cuts off access to buyers. You will no longer be charged the Webstore subscription fee after you close the Webstore.
- Place your Webstore on vacation: While your Webstore is on vacation, buyers will not be able to view or purchase your items. Caveat venditor! Placing your standalone Webstore on vacation will also place your marketplace booth on vacation. Note that this will also disconnect the Google Shopping feed if your Webstore Broadcaster is active.
Bonanza takes the busy work out of building your online brand and presence by offering a variety of Webstore themes. The "Theme" of your Webstore is the layout and fonts that define how your Webstore looks to buyers. You don't have to be a programmer to create a professional, e-commerce website. You can use this section to select, preview or demo the various themes at your disposal.
Contact & Social
This tab allows you to customize the contact information you choose to display to your buyers. Here you can add your business phone, email address and mailing address. If you do not specify the contact information you wish to display in your Webstore, we will automatically fill in those fields using the details provided in your Bonanza account settings.
Setting "Capture email" to "Yes" will add a "Subscribe to our newsletter" widget to your Webstore, so buyers can provide their email address and receive updates and marketing campaigns from you. You can configure your Webstore homepage to include a promotional pop-up requesting buyers to subscribe with their email when they first enter your Webstore.
Use this button to add links to your social media accounts on your Webstore homepage. Click the "Add an account" button to get started. Select the social media account from the drop down, then enter your username in the appropriate field. If you wish to remove an account, click the red "X" to the right of the username.
SEO & Analytics
Categories & sorting
You can create your own categories to appear in your Webstore. Custom categories can be assigned to your listings manually or automatically. Any custom categories you create here will apply to both your marketplace booth and your standalone Webstore. Sellers who have subscribed to a Silver membership or higher can also utilize the custom Sort Order option.
Bonanza Webstores now offer the option to choose which listings are published to your standalone Webstore. Click on the "Manage items" link at the top of your Webstore settings to view all active listings in your booth. Toggle the Webstore switch to "On" to add a listing to your Webstore, or "Off" to remove an item from your Webstore.
Sellers can publish their listings to Google Shopping using the Webstore Broadcaster. When a buyer finds your item in Google Shopping and clicks on the listing, they will be redirected to your Webstore to complete the purchase. Read more about the Webstore Broadcaster.