How does advertising on Bonanza work?
How much will I pay once my item sells?
How do I decide which advertising level is best for my business?
How do I ensure my listings are advertised on Bonanza’s shopping channels?
Do you advertise outside of the US?
Do Bonanza memberships help me advertise?
How do I sign up or change my advertising level?
I don't want to advertise my items. Do I have to use this?
How does advertising on Bonanza work?
When you opt-in to Bonanza’s advertising program, you decide how you much you want to pay (in addition to the $0.25 transaction fee) and we cover the advertising costs until your item sells.
Choose from one of our four advertising levels, which offer a range of fees and benefits:
- Basic (9% fee)
- Standard (13% fee)
- Superior (19% fee)
- Elite (30% fee)
Higher advertising levels unlock access to additional shopping channels and include a higher ad spend to drive more buyer traffic to your listings.
How much will I pay once my item sells?
When you sell an item, you'll pay the $0.25 transaction fee + the fee percentage you've selected.
Behind the scenes, Bonanza pays for each ad click that brings shoppers to your listings. Our goal is to help you sell your items as fast as possible, and we use your selected fee percentage to determine how much advertising we can buy on your behalf.
Your monthly bill will reflect any final value fees from sales made during the time that your items were advertised.
How do I decide which advertising level is best for my business?
Bonanza’s advertising program is designed to be a simple way for our sellers to attract shoppers from all across the internet. Since our sellers are all unique, there is no one-size-fits-all approach that will work for every business.
Here are our advertising offerings at a glance:
- Basic (9%) will help you gain access to Google Shopping’s powerful shopping engine, our network of affiliate bloggers, and Bonanza Promotions.
- Standard (13%) adds publishing to eBay to your advertising options.
- Superior (19%) This tier allows a higher advertising spend to make your listings more competitive on selected advertising platforms.
- Elite (30%) includes access to all the shopping channels listed above, plus an even higher ad spend.
Our advertising program requires no contracts, no up-front cost to you, and can be adjusted or canceled at any time. We encourage you to try out various levels until you find the sweet spot that works for you.
How do I ensure my listings are advertised on Bonanza’s shopping channels?
Even if you select a high fee percentage, you’ll need to take steps to ensure your listings are accepted and posted to the various shopping channels we support.
Since each paid click increases your fee, make sure that your items are optimized to sell fast:
- How to maximize traffic and sales using Bonanza feed partners
- Tips and Tricks for Writing the Perfect Item Title
- 7 Unique Tools That Will Change the Way You Sell on Bonanza
Do you advertise outside of the US?
There are limits to how many items we can send to Google Shopping outside the U.S, therefore we do not send all items to all countries. In order to get your items the best exposure possible, we'll exclude listings that haven't been updated in a while or aren't getting many views. We may also delay sending an international feed when your booth is new to allow you to establish your reputation and sales record.
Do Bonanza memberships help me advertise?
They sure do! Gold, Diamond, Platinum, Titan and Titan Ad membership packages help drive maximum buyer traffic to your booth with TurboTraffic, a blast of increased Google Shopping ad spend.
In addition, while most sellers must opt-in to higher fee structures to access all our shopping channels, a Titan membership unlocks full access at Basic (9%). Titan members also have the exclusive ability to create Facebook remarketing campaigns for their Bonanza listings.
How do I sign up or change my advertising level?
You can sign up, opt-out, or adjust your advertising level any time via the "Selling > Advertise items" drop-down menu, located on the upper left-hand side of your screen. Choose your advertising level, and "Save Changes" via the green button seen below.
Please note: it can take Google Shopping 48-72 hours to reflect the change in advertising level. Which means sales made within 48-72 hours may still be subject to the previous advertising level.
To opt out-of Bonanza's advertising program, select Economy (3.5%).
Watch a short video on how to set your advertising rate.
I don't want to advertise my items. Do I have to use this?
Nope! There are no fees to list items on Bonanza, and you can continue to sell your items at Economy (3.5%). You won't receive advertising exposure from Bonanza, but you'll continue to get shopping traffic from over two million visitors that come to Bonanza every month. If you sell high-demand, difficult to find items, visits from everyday Bonanza shoppers should continue to provide you with traffic.
Any direct sales you make through your free referral link will incur zero fees. Click here to claim your free referral code.